So you have questions about social media? Great!
There are many social media outlets, and you may want to consider using local micro sites for specific results, but for simplification let’s talk about “the magnificent 7,” as Tony Giordano refers to them in his book The Social Agent; and how you can use them in your real estate business.
In order to keep it simple and to protect copyrights and the original content of agents we will use cupcakes as our subject matter.
Let’s start with Facebook. You could post about open houses, or a hot new listing. A post should have great pictures and keep it short and simple. Anything beyond a few sentences will be cut off from view, think about how often you push the “read more” button when posting. Questions are often the best way to engage “friends.”
Facebook Post Example: “I love cupcakes…what’s your favorite dessert?”
Next we head on over to Google+ and do a similar post. It is the same concept, just try to mix it up a bit. Google+ helps give you better SEO or Search Engine Optimization (which means google likes to move you to the top of search results), so don’t forget to use your Google + account!
Google+ Post Example: “It’s crazy how much I love cupcakes! I even named my cat cupcake” “Did you have a pet named after a dessert when you were a kid?”
Twitter is a bit different. Think of it as a place to post quick update, or big announcements. You could talk about big news that affects your community or farm area, or important real estate stats.
Don’t forget to hashtag! This will help your search-ability, and connect your “tweet” with the right audience.
Tweet Example: “A new study says that cupcakes are fattening!!! #MyLifeIsOver!”
Now let’s talk about LinkedIn. This is a professionally networking site. You can use it to connect with vendors, or look for talented new people to grow your team. A lot of agents even use it to find high end qualified prospects!
LinkedIn Post Example: “Lisa’s Cupcake Shop is officially open for business and looking for talented staff!”
Instagram is what’s hip with the younger crowd, and could eventually weed out Facebook. Here you can share amazing listing pictures, or very short videos called GIFS. Your Instagram account user name is important because it is how people will recognize or categorize you.
Instagram Post Example: (Beside a stunning image of your cupcakes) “Here is some cupcake art by Lisa!” @LisaCupcakeGirl
Pinterest is a fun site to be really creative! You create boards and “pin” great ideas to them for your audience to see. Pinterest was the first social media site intended to be used commercially. “Pinning” from your website or blog builds that ever elusive SEO. You could do home improvement, selling / buying tips, things in your community, the possibilities are endless! Yes Pinterest users are mostly women and women are home buyers and sellers.
For cupcakes we would share our recipes, or baking tips. Our cupcakes would have pin-boards that help the audience narrow their interest. Chocolate, Vanilla, Gluten Free… something for everyone!
Now let’s talk YouTube… “video killed the radio star” or am I dating myself! YouTube can be used for client testimonials, home tours, lead generating, client education, you get the idea…everything!
YouTube Example: We could do a “how to bake” video, or possibly interview a famous cupcake chef.
Now remember…don’t talk about cupcakes, talk about what’s important to your clients, and your real estate business.
The most important thing to remember is:
-Keep in relevant
-Keep it simple
I hope that helps clarify social media, now get out there and start posting!
The Hashtag Explained by Wikipedia:
A hashtag is a type of label or metadata tag used on social network and micro-blogging services which makes it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash character (or pound sign) # in front of a word or un-spaced phrase, either in the main text of a message or at the end. Searching for that hashtag will then present each message that has been tagged with it. A hashtag archive is consequently collected into a single stream under the same hashtag.
For example, on the photo-sharing service Instagram the hashtag #bluesky allows users to find images that have been tagged as containing the blue sky, and #cannes2014 is a popular tag for images from the 2014 Cannes Film Festival. Hashtags can be used to collect public opinion on events and ideas at the local, corporate, or world level. For example, searching Twitter for #worldcup2014 returns many tweets from individuals around the globe about the2014 FIFA World Cup.
Because of its widespread use, hashtag was added to the Oxford English Dictionary in June 2014. The term hashtag can also refer to the hash symbol itself when used in the context of a hashtag.